The Emms Marketing Consultant
“One day, I went to Jurong East, found this office and handed my CV to this person,” Marielle Reussink, Marketing Consultant and owner of the Emms, laughed as she described the recruiter’s face at this unorthodox approach.
As one of the many trailing partners who came to Singapore, Marielle took matters into her own hands when she couldn’t get a job. The first recruiter sat her down and explained how things worked differently in Singapore, barging into a recruiter’s office without any appointment was one of the no-nos. Marielle listened but decided to test the approach with another bigger recruiting office. This time, they were more blunt and told her that the best job they could get for her was selling luxury items at Chanel.
Her gutsy attitude refused to die. Instead of relying on others to give her a job, she decided to create one for herself. Thus, the birth of The Emms company – a boutique one-stop end-to-end digital marketing company.
I met her through Sandra, Chief Happiness Officer of the Happy Mondays Co, who happened to be a client of hers. Aside from giving me tips on my career, I told her of this series, Succeeding in Singapore, where she gamely agreed to be interviewed.
Marielle peppered her answers with laughter but she quickly switched to serious mode when talking about the challenges she faced as a Marketing Consultant.
“I really wanted to add value by working with clients who are also doing interesting things in terms of how they impact people or impact the market with their product.” This explains why she pre-screens her client.
Marielle acknowledged the financial implication of not taking everyone as her client but it was more important for her to be true to her values. With a roster of clients under her belt, she has done well for herself.
As to the secret of her success, Marielle imparted 5 essential things entrepreneurs needed to know when launching their business.
“I’m constantly surprised how many people skip the basic and go (straight) to product development,” she said.
Here are Marielle’s 5 questions that business owners and potential entrepreneurs should ask themselves:
- What am I going to do?
- How am I going to do it?
- Who is going to buy it?
- Where do I find that target customer?
- What’s my purpose in doing this?
Many times, potential clients weren’t even aware of who their target customers are. Some think they only needed a website. Her company, The Emms, helps them understand the marketing aspect of their businesses and provides an end-to-end digital marketing solution to their needs.
To all the women who are seeking change or who are recent transplants in Singapore, Marielle has this advice:
“Don’t give up! Talk to a lot of people…(t)here are a lot of people who are going through the same thing and they want to share how they got through it. They want to share their insights. They want to help you.”